1. Getting Started with Your Project Basics - Website Project Overview Step 1 of 5 20% PurposeThis is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide.If you can't get through all of the questions, don't worry! We will address this and much more during our strategy meetings.Feel free to ignore any questions that are not relevant.Business SnapshotWhat’s the name of your company?Company Address Street Address Address Line 2 City AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Primary Contact Name*Who is the primary contact from your organization, and who has final approval on the project? First Last Primary Contact Email Primary Contact PhoneIs there anyone else, other stakeholders and/or decision makers, who has final approval on the project? (now or future)YesNoStakeholder's Name First Last Stakeholder's Email Stakeholder's PhoneWhat does your company do? What are the products and services you offer?What budget have you allocated for this project? Be honest and we will let you know what we can do.*$ XXX$ XXXX$ XX,XXX+Can this project be divided into phases to accommodate budget and timing constraints?YesNoWhat monthly budget would you be able to accommodate over a 6 month period? Again, be honest so we can fit you in!*$ XX$ XXX$ XXXX What Are We Doing?Desired or current domain name owned or to be owned and associated with this project.Is it available? Domain Name Checker The domain name of your current or future website. You can purchase this later if the domain is available. Give us your main reasons for exploring website solutions.It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your website? Example: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 monthsWebsite goals: top 5 objectivesGoal #1: Goal #2: Goal #3: Goal #4: Goal #5:Do you feel your current site promotes a favorable user experience? Why or why not?What specific areas of your current site do you feel are successful? Why are they successful?What shortcomings exist with the current site, and what three things would you change on the site today if you could?Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago?Please include any reports or findings.FileHow important is it to maintain your current look and feel, logo, and branding?Very ImportantImportantSomewhat ImportantNot ImportantWhat is your intended launch date for this project? Are there any outside considerations that might effect the schedule (for example, PR launch, tradeshow, annual report)?YesNoWhat special upcoming event date might effect the launch of this project?Just the start date is fine. Who Are Your CustomersDescribe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits.What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis?How do you measure usage? Design ConceptHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?Use a few adjectives to describe how your site visitor should perceive your site. Is this different than the current image perception?Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂URL #1: URL #2: URL #3:Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?Do you feel your current site promotes a favorable user experience? Why or why not?Are the any other websites in particular that you like the design of? Why?URL #1: URL #2: URL #3: What Does Success Look Like?If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.Anything else you want to get off your chest?A Note on What Comes NextWe ask these questions to get a feel for where you are with your online business presence. We prefer to get more in depth with face-to-face meetings in order to quickly run through more details about our process and to learn more about your specific business, customers, market and competition. If you would like to expedite your first meeting, head over to Make An Appointment by selecting one of the 45 minute meetings.