Business Site Strategies

The Steps

We work hard to establish lasting relationships with our business partners (we consider our clients informal partners).

At the end of the process, we hand over a Web Strategy Roadmap that you can have us carry out or you can take it with you.

If you can have us take the reigns on your Web Strategy Roadmap, it becomes a living document that adapts and changes as we work together to grow your business.

Check out our Proclamation to see if you align with our company values.

In order to build an online business that addresses all of your business’s needs, we take a look at the following information.

Step 0

Your Requirements

If you have a website, chances are you’re reading this because your website is not doing something that you need it to do.

The first thing we tackle is addressing any problems your site has that is creating obstacles or difficulties.

Get a Free Website Analysis

Step 1

We Very Small Business

Your Business

In order to fully understand what elements you may need on your website, it’s important for us to get an overview of the business you are in. Some of the topics we ask about are:

  • How do you measure success for your business?
  • What does your sales process look like?
  • What are your top selling products?

All the information we ask for always remains confidential and is used purely to determine the requirements you may or may not know to build a website and marketing plan specifically for your business.

Tell Us a Bit About Your Business to Get Started Today

Step 2

We Your Customers

Your Customers

Part of understanding your business is knowing your customers. To know who buys your products and/or services means we can hone in on market specifics to target your customers. We ask some questions like this:

  • Do you sell to different customer groups?
  • What are your customers trying to accomplish?
  • Which age groups tend to buy from you?

Knowing as much as possible about the people who purchase from you is crucial. All aspects about your customers must be considered when designing your web strategy. Your website and marketing campaigns must align to be able to identify with and attract your target customer.

Step 3

We Market Rivals

Your Competitors

Taking a look at what your competitors are doing can help put your own business into perspective. If you’ve never investigated your business rivals, we’ll help you dig out details you may not have known were available. We take a look at aspects like:

  • Who are your top competitors?
  • Discover more about your competitors advertising campaigns
  • What opportunities does your business have to beat the competition?

Your competition can inform you about what your business should and should not be doing. Researching and scrutinizing what your opposition is doing online can help put your business on top. VisionMule works with you to make this happen.

Step 4

We Businesses to more Opportunities

Your Market

Tied to your business inherently, Markets dictate many aspects of business affairs. We inquire about the market you operate within to find opportunities to expand your customer base.

  • How many regions do you operate within?
  • Does your business belong to any organizations or groups?
  • Are there publications associated with your market?

Examining your industry helps us find ways to expand on existing momentum created by manufacturers and large distributors in order to find opportunities to beat your competition.

Agile Collaboration

All of the above information enables us to create a strategy that empowers your company with the tactics you need to succeed with your business website.

Once we have gone through the Web Strategy Roadmap process and know some of the details about how your business operates, we…

  • Present multiple solution options.
  • Offer packages that fit within your budget.
  • Continue to listen to your needs as work gets completed.

Building your website is one aspect of many when it comes to creating your online brand. Keeping your business in the minds of your customers is an ongoing project.

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We Give On Your Business Tactics

Your Roadmap

At this stage we present all of the web solution options that makes sense for your business. This comes in the form of a Web Strategy Roadmap document similar to a proposal but tailor-made to suit your business needs.

This document is used as a guide to build your marketing and website needs in the context of our online business experience. All recommendations are based on our discussions.


We Businesses Create Brands

Solution Options Selected

When you decide to work with us, you select the package that fits your budget.

Most of the time, we start by designing and building a new website or fresh marketing campaign.

Your feedback is critical during the initial set up and implementation.


We Scrum

Check In & Sign Off

On a regular basis (every one to four weeks) we present to you some aspect of the project that is finished and ready for your feedback and/or approval.

Once a project is completed, delivered and approved, we make the venture available and work with you to consider what might come next.

Are You Ready?

Getting Started

It’s a good idea to read over our Proclamation where we go over some of our own requirements for working together. It’s important to make sure that you are aware of the VisionMule culture to insure we are a good fit for each other.

If you have any questions, please use the form below to get more information!

Click below to start the Web Strategy Roadmap today.


Send Me More Information

Would you like pricing and other information about our website marketing and design services? Give us some info and we will get back to you as soon as we can. Thanks!
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